Digital Marketing Strategies: Amplify your Presence & Grow your Sales
August 12 @ 10:00 am - 12:00 pm$15
Whether you want to adapt to these changing times and sell more online, a refresher on modern tools, or to learn the basics of digital marketing and what you need to have in place for successful outreach to potential customers, this workshop is for you!
Three of our expert advisors will cover:
- Content curation and strategy
- Overview of the online buying process
- Marketing essentials:
- Website and online shop
- Email marketing
- Social media marketing
- Marketing plan & budget
- KPI tracking
- SEO basics:
- Website usability testing
- Organic SEO
- Facebook Ads & boosted page posts
- Data collection & performance analysis
We look forward to seeing you there!
About the presenters:
- JOAN BODENSTEINER
Joan is a seasoned marketing strategist with 20+ years of experience building brands and driving business growth in large companies and start-ups. She held executive roles at Ticketmaster, VMware, Adobe, and various start-ups. Joan started her career in the agency world and held senior leadership roles at Epsilon and digital marketing agencies. She is an investor, advisor, coach and mentor to a variety of start-ups and non-profit organizations.
Joan is the Founder of Proper Rebel, a marketing services company dedicated to helping companies of all sizes innovate, grow, and bring new ideas to market.
- JESSICA RICHARDSON
Coupling her 10+ years of experience in the dynamic and highly-competitive retail space with a passion for responsible consumption, Jessica helps businesses and consumers alike grow and greenify. She is experienced in sustainable manufacturing and design, assortment and business development strategies, competitor research & trend analysis, and influencing consumer behavior with eco-friendly products and impactful marketing.
Jessica is the Founder of Upcycled Consulting.
- EUGENE TRAK
Eugene Trak specializes in digital marketing strategy development, email and social media marketing, organic SEO consulting, and PPC management for all types of industries and associations, making sure business and marketing objectives are being consistently met by optimizing campaigns performance, minimizing ad spend, and meeting KPI targets.
Eugene is the Marketing Director of Webstrim Design Group, a custom web development, web design and digital marketing consulting agency.